FOR PEOPLE WHO'D RATHER BE GOING SOMEWHERE

ABOUT US

Swervia is for people who build adventure into everyday life. Some travel year-round, others part-time, and many are mapping out their first RV trip.

Karen Rogers headshot black and white

KAREN ROGERS

Founder & CEO


Elizabeth Waite headshot black and white

ELIZABETH WAITE

Co-Founder & CGO

Kelsey Jackson headshot black and white

KELSEY JACKSON

Co-Founder & COO

Ari Bouius headshot black and white

ARI BOUIUS

Co-Founder & CTO

OUR STORY

We’re Karen, Elizabeth, Kelsey, and Ari. We started Swervia after running into the same problem again and again: useful information was scattered, dated, or buried under sales copy. We saw a community full of passion but no single place where people could learn, plan, and get reliable, current answers without reaching the end of the internet. So we built it. One organized space, powered by better tools, smarter systems, and people who are driven to help you move forward.

WHAT DRIVES US

We pull from different backgrounds, but share the same goal: helping people get on the road without figuring everything out the hard way. Between us, we’ve spent decades building and scaling companies across tech, marketing, branding, and operations — from bootstrapped startups to venture-backed teams to private-equity turnarounds and successful exits. We know how to build things that work and fix things that don’t. Swervia combines that experience with our personal passion for this lifestyle, which means our guidance is practical, our systems are solid, and our community is built to support people at every stage.

OUR GOAL

We believe travel shouldn’t be an escape from real life—it should be real life. Swervia is building a future where “alternative living” isn’t alternative anymore—it’s just living. We envision a world where more people design their lives around movement, exploration, and connection.

RVing is where Swervia began, and it’ll always be our compass—because this lifestyle isn’t a pause from reality. It’s the good part.

Swervia brings together reliable advice, practical tools, and a community of people who actually get it — so you can make decisions that fit your rig, your budget, and your life.


WHAT DOES SWERVIA MEAN?

It’s everything we love about RVing, packed into one name. “Swerve” for the twists, turns, and unexpected detours that make travel – and life – worth remembering. “We RV” because, well, we do. And “Via” for the roads that actually get you somewhere.